About Dr J S Yadav

Marketing Advisor

Dr. J.S. Yadav, (COO, Premium Farm Fresh Produce Ltd., The Lalit Hospitality Group); former director National Institute of Agriculture Marketing, NIAM, Jaipur and Director Haryana Institute of Rural Development, Nilokheri (Haryana) was appointed as Director, World Union of Wholesale Markets (WUWM) for 3 years term. He is the first Indian to be appointed to this prestigious position. Dr. Yadav has been immensely contributing as an expert and advisor to various organizations and Government of India Committees in the field of Agricultural Marketing. He is the pioneer of Modern Terminal Markets with his area of specialization being Conceptualization, Designing, Planning and Development of Markets. He is actively engaged in transformation of primitive, traditional agricultural marketing systems into a modern, transparent and efficient platform. His election to this international Marketing Forum will definitely strengthen India’s position as an effective contributor towards formulating global marketing practices and standards .It will also help in projecting the efficiency of Indian Agriculture markets both in terms of handling large volumes of produce as well as generating revenues at a global platform and enhance the possibilities of attracting investment in India.