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Cover ar cle                                                                                                                                                       EDUCATE: EMPOWER: EMPLOY

                                                                                                                                            produced more than 1100 candidates who occupied top     of icers and professionals to improve their job perform.
                                                                                                                                            positions  in  national  and  international  agri-business   This program is very popular among youth and 13,830
                                                                                                                                            companies.                                              candidates have received degrees till date.
                                                                                                                                         Ÿ Agricultural  Technology  and  Management  Agency     Ÿ Market-led  Extension  –  2007.  The  concept  gained
                                                                                                                                            (ATMA) – 1997. ATMA was conceived and implemented       importance  and  inculcated  extension  perspective  in
                                                                                                                                            to promote bottom-up planning, farmers’ participation,   agricultural marketing domain and lead to the genesis of
                                                                                                                                            institutional  collaboration  and  strategic  research  and   concepts like linking farmer to markets, aggregation of
                                                                                                                                            extension planning at district level. Now, ATMA is being   farmers,  value  chain-wise  extension  and  farmers
                                                                                                                                            implemented in all the districts in the country.        producer  organisations  which  now  became  drivers  to
                                                                                                                                                                                                    increase farmers income.
                                                                                                                                         Ÿ Cyber  Extension  –  1997.  It  gave  birth  to  several  e-
                                                                                                                                            Agriculture  initiatives,  expert  systems  in  agriculture,   Ÿ Public-Private  Partnership  (PPP)  in  Agricultural
                                                                                                                                            interactive  multimedia  learning  in  agriculture,     Extension  –  2007.  Aims  to  promote  partnerships  to
                                                                                                                                            networking  of  training  institutions  and  agricultural   improve  delivery  of  agricultural  extension  services  to
                                                                                                                                            departments,  use  of  mobiles  in  agriculture  and  e-  farmers  in  a  win-win  situation.  The  concept  was  pilot
                                                                                                                                            Extension.                                              tested  successfully  in  Hoshangabad  Model  in  Madhya
                                                                                                                                         Ÿ Agri-Clinics and Agri-Business Centers Scheme (ACABC)    Pradesh with the department of agriculture and an agri-
                                                                                                                                            –  2002.  Aims  to  convert  unemployed  agriculture    business company as partners. This model later paved
                                                                                                                                            graduates into self-employed Agripreneurs. It created a   way  for  encouraging  NGOs,  private  companies  and
                                                                                                                                            cadre of 75000 trained professionals and helped 31378   Agripreneurs  to  partner  in  public  extension  programs
                                                                                                                                            Agripreneurs to establish agri-ventures who can provide   being done by government departments.
                                                                                                                                            professional extension services to farmers in the rural   Ÿ Certi ied Farm / Livestock Advisor Program (CFA/ CLA) –
                                                                                                                                            areas in the country.                                   2017. Aims to through developing specialised extension
                                                                                                                                         Ÿ Post-Graduate  Diploma  in  Agricultural  Extension  for   advisors  in  major  crops,  commodities  and  livestock.
                                                                                                                                            Input Dealers (DAESI) – 2003. Aims to transform input   These  certi ied  farm  and  livestock  advisors  provide
                                                                                                                                            dealers in to para-extension workers. It produced 31000   specialised  technical  advisory  services  to  farmers  and
                                 MANAGE Director General with NIFTEM Vice Chancellor and Dputy Directors                                    trained input dealers in the country who can understand   Govt.  Departments.  This  program  is  professionalizing
                                                                                                                                            basic agriculture issues and provide extension advisories   agricultural extension services in the country
           will  cater  the  knowledge,  training  and  capacity  needs  of   Important Contributions                                       to farmers                                           Ÿ MANAGE Incubation Center – 2017. It was established to
           agricultural extension professionals in these organizations   Ÿ Training Programs – Since its inception in 1987, MANAGE       Ÿ Post-Graduate  Diploma  in  Agricultural  Extension      provide infrastructure, capacity building, technical and
           and ensure convergence of efforts and resources to improve   has  trained  2.98  lakh  Extension  Functionaries  in                                                                       business mentoring, networking, funding, IPR assistance
           agricultural extension system at the  ield level.         agriculture and allied sectors in the country. At present,             Management (PGDAEM) – 2007. Aims to offer continuous     and  advisory  services  to  innovators  to  launch  Agri
                                                                                                                                            education through distance learning mode to agricultural
           MANAGE  has  established  linkages  with  Indian  Council  of   MANAGE  builds  capacity  of  around  50,000  Extension
           Agricultural Research (ICAR) Institutions, National Institute   Functionaries,  Agripreneurs,  Input  Dealers,  Agri-
           of Agricultural Marketing (NIAM), National Institute of Plant   Startups, FPOs, NGOs, Rural Youth, Scientists, Academia
           Health  Management  (NIPHM),  National  Institute  of  Rural   every  year  through  its  training  programs,  education
           Development  &  Panchayat  Raj  (NIRD&PR)  and  State     programs, schemes and research activities.
           Agricultural  Universities,  Horticultural  and  Veterinary   Ÿ International  Training  Programs  –  MANAGE  has
           Universities in India. It also established partnerships with   expanded  its  horizon  to  more  than  20  developing
           the  regional  and  international  organizations  like  SAARC,   countries in Asia and Africa to build capacities of their
           USAID,  World  Bank,  UNDP,  FAO,  GIZ,  Michigan  State   1273 senior executives vigorously under US-India-Africa
           University,  ICRISAT,  (Global  Forum  for  Rural  Advisory   Triangular Training Programs (2013-15) and the Feed-
           Services (GFRAS), Asian Productivity Organization (APO) to   the-Future  India  Triangular  Training  Programs  (2016-
           organize collaborative workshops / conferences and faculty   20) with the support of USAID. These programs promoted
           exchange programs in the  ield of agricultural extension.  Indian  agricultural  innovations  in  several  developing
           MANAGE has been a “Concept Nursery” since its inception   countries and strengthened Govt. of India’s mission.
           generating several new ideas and initiatives, most of them   Ÿ National Participatory Watershed Guidelines – 1995. The
           for the  irst time in India, continuously to address challenges   guidelines were implemented in all watershed projects in
           in  agricultural  extension  system.  It  conceived  and  pilot   the country.
           tested  innovative  concepts,  launched  demand-driven
           educational  programs,  adapted  modern  management     Ÿ Post Graduate Diploma in Management (Agri-Business
           philosophy  to  sharpen  agricultural  extension,  promoted   Management) – 1996. Aims to produce highly competent
           farmers’ participatory approach in extension that  ine-tuned   Techno-Managers  to  cater  the  needs  of  agri-business
           agricultural  schemes,  research,  education  and  marketing   sector. MANAGE has emerged as the Best B-School in agri-
           functions.                                                business  education  in  the  country  and  successfully
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