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Cover ar cle EDUCATE: EMPOWER: EMPLOY
produced more than 1100 candidates who occupied top of icers and professionals to improve their job perform.
positions in national and international agri-business This program is very popular among youth and 13,830
companies. candidates have received degrees till date.
Ÿ Agricultural Technology and Management Agency Ÿ Market-led Extension – 2007. The concept gained
(ATMA) – 1997. ATMA was conceived and implemented importance and inculcated extension perspective in
to promote bottom-up planning, farmers’ participation, agricultural marketing domain and lead to the genesis of
institutional collaboration and strategic research and concepts like linking farmer to markets, aggregation of
extension planning at district level. Now, ATMA is being farmers, value chain-wise extension and farmers
implemented in all the districts in the country. producer organisations which now became drivers to
increase farmers income.
Ÿ Cyber Extension – 1997. It gave birth to several e-
Agriculture initiatives, expert systems in agriculture, Ÿ Public-Private Partnership (PPP) in Agricultural
interactive multimedia learning in agriculture, Extension – 2007. Aims to promote partnerships to
networking of training institutions and agricultural improve delivery of agricultural extension services to
departments, use of mobiles in agriculture and e- farmers in a win-win situation. The concept was pilot
Extension. tested successfully in Hoshangabad Model in Madhya
Ÿ Agri-Clinics and Agri-Business Centers Scheme (ACABC) Pradesh with the department of agriculture and an agri-
– 2002. Aims to convert unemployed agriculture business company as partners. This model later paved
graduates into self-employed Agripreneurs. It created a way for encouraging NGOs, private companies and
cadre of 75000 trained professionals and helped 31378 Agripreneurs to partner in public extension programs
Agripreneurs to establish agri-ventures who can provide being done by government departments.
professional extension services to farmers in the rural Ÿ Certi ied Farm / Livestock Advisor Program (CFA/ CLA) –
areas in the country. 2017. Aims to through developing specialised extension
Ÿ Post-Graduate Diploma in Agricultural Extension for advisors in major crops, commodities and livestock.
Input Dealers (DAESI) – 2003. Aims to transform input These certi ied farm and livestock advisors provide
dealers in to para-extension workers. It produced 31000 specialised technical advisory services to farmers and
MANAGE Director General with NIFTEM Vice Chancellor and Dputy Directors trained input dealers in the country who can understand Govt. Departments. This program is professionalizing
basic agriculture issues and provide extension advisories agricultural extension services in the country
will cater the knowledge, training and capacity needs of Important Contributions to farmers Ÿ MANAGE Incubation Center – 2017. It was established to
agricultural extension professionals in these organizations Ÿ Training Programs – Since its inception in 1987, MANAGE Ÿ Post-Graduate Diploma in Agricultural Extension provide infrastructure, capacity building, technical and
and ensure convergence of efforts and resources to improve has trained 2.98 lakh Extension Functionaries in business mentoring, networking, funding, IPR assistance
agricultural extension system at the ield level. agriculture and allied sectors in the country. At present, Management (PGDAEM) – 2007. Aims to offer continuous and advisory services to innovators to launch Agri
education through distance learning mode to agricultural
MANAGE has established linkages with Indian Council of MANAGE builds capacity of around 50,000 Extension
Agricultural Research (ICAR) Institutions, National Institute Functionaries, Agripreneurs, Input Dealers, Agri-
of Agricultural Marketing (NIAM), National Institute of Plant Startups, FPOs, NGOs, Rural Youth, Scientists, Academia
Health Management (NIPHM), National Institute of Rural every year through its training programs, education
Development & Panchayat Raj (NIRD&PR) and State programs, schemes and research activities.
Agricultural Universities, Horticultural and Veterinary Ÿ International Training Programs – MANAGE has
Universities in India. It also established partnerships with expanded its horizon to more than 20 developing
the regional and international organizations like SAARC, countries in Asia and Africa to build capacities of their
USAID, World Bank, UNDP, FAO, GIZ, Michigan State 1273 senior executives vigorously under US-India-Africa
University, ICRISAT, (Global Forum for Rural Advisory Triangular Training Programs (2013-15) and the Feed-
Services (GFRAS), Asian Productivity Organization (APO) to the-Future India Triangular Training Programs (2016-
organize collaborative workshops / conferences and faculty 20) with the support of USAID. These programs promoted
exchange programs in the ield of agricultural extension. Indian agricultural innovations in several developing
MANAGE has been a “Concept Nursery” since its inception countries and strengthened Govt. of India’s mission.
generating several new ideas and initiatives, most of them Ÿ National Participatory Watershed Guidelines – 1995. The
for the irst time in India, continuously to address challenges guidelines were implemented in all watershed projects in
in agricultural extension system. It conceived and pilot the country.
tested innovative concepts, launched demand-driven
educational programs, adapted modern management Ÿ Post Graduate Diploma in Management (Agri-Business
philosophy to sharpen agricultural extension, promoted Management) – 1996. Aims to produce highly competent
farmers’ participatory approach in extension that ine-tuned Techno-Managers to cater the needs of agri-business
agricultural schemes, research, education and marketing sector. MANAGE has emerged as the Best B-School in agri-
functions. business education in the country and successfully
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